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Research papers

The prospects for local brands in China

The common assumption of globalization, that the brands of current global players will dominate many packaged goods markets, may be open to challenge in China. Local brands may turn out to be far more important than was assumed. Although the initial...

Catalogue: Asia Pacific 2002
Author: Alistair Watts
Company: Nielsen
December 1, 2002
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Citation

Watts, A. (2002a, December 01). The prospects for local brands in China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-prospects-for-local-brands-in-china